Overview
Responsibilities:
- Develop and implement the company’s marketing strategy
- Conduct market, target audience, and competitor analysis
- Plan and execute marketing campaigns (online and offline)
- Promote the company’s products and services
- Prepare and manage the marketing budget
- Develop advertising materials (create briefs for designers, copywriters, and external contractors)
- Manage and develop digital channels (website, social media, email marketing, messengers)
- Plan, launch, and optimize advertising campaigns (contextual advertising, targeting, display ads)
- Analyze the effectiveness of marketing activities (KPIs, ROI, reporting)
- Coordinate with external partners and service providers
- Participate in pricing and product strategy development
- Support the sales department with marketing materials
- Monitor market trends and implement new marketing tools
Required Qualifications:
- Higher education in Marketing
- Work experience in the field of marketing
- Experience in developing and implementing marketing campaigns
- Project management and organizational skills with the ability to manage multiple projects simultaneously under tight deadlines
- Excellent written and verbal communication skills
- Excellent knowledge of Armenian, English, and Russian
- Attention to detail
- Excellent knowledge of Microsoft Office Suite (Word, Excel, PowerPoint)
- Proficiency with design tools (Adobe Creative Suite (Photoshop, Illustrator), Canva, or others) will be considered an advantage
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