Overview

Develop and execute SEO/ASO strategies to enhance client websites and app store presence in competitive markets.

Responsibilities:
  • Develop and execute the SEO/ASO strategy for our clients
  • Audit, define and manage SEO strategy and execution to enhance the standing of client websites in organic search listings
  • Develop, manage and execute ASO strategies across the App Store (Apple) and Google Play Store (Android) in several languages
  • Perform technical audits and analyze websites to identify issues to improve their visibility in organic search in competitive markets
  • Assist with regular SEO tasks such as on-page and off-page optimizations
  • Create, maintain and optimize all elements of app store presence which includes text, asset and keyword definition
  • Test, track and optimize AB tests on the app stores and landing pages for increased conversion rate and traffic
  • Use analytics tools to monitor and evaluate search results and performance across the major search channels and optimize search results for key branded and generic terms
  • Manage the link-building strategy
  • Monitor the algorithms set by the search engines to keep track of any modifications
Required Qualifications:
  • At least 2 years of SEO or ASO experience, either in-house or agency, with a track record of success cases
  • Strong understanding of SEO and ASO principles, strategies, and implementations
  • High proficiency with established SEO/ASO tools, including SEMRush, ahrefs, Google Analytics, Google Search Console, Screaming Frog, Sensor Tower, etc
  • Strong analytical and prioritization skills
  • Ability to multitask
  • Ability to effectively communicate data into insights and actions
  • Familiar with marketing funnels and the economics of user acquisition and retention
  • Fluent in English, both written and verbal
  • Team player
  • SEO strategy development
  • ASO strategy development
  • Technical SEO audits
  • On-page and off-page optimizations
  • App Store Optimization (Apple and Google Play)
  • Analytics tool proficiency (SEMRush, ahrefs, Google Analytics, etc.)
  • Link-building strategy management
  • Algorithm monitoring
Technologies:
  • SEMRush
  • ahrefs
  • Google Analytics
  • Google Search Console
  • Screaming Frog
  • Sensor Tower
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