Overview

Yerevan Mall is looking for a creative and responsible Copywriter / SMM Specialist to create engaging, brand-aligned content across social media and other communication channels, while contributing to content planning, SMM activities, and marketing campaigns.

Responsibilities:
  • Create engaging, brand-aligned content for social media, digital campaigns, websites, email newsletters, push notifications, and other communication channels.
  • Write and adapt campaign messages, slogans, headlines, captions, scripts, and promotional copy for different platforms, formats, and audiences.
  • Edit and proofread all content to ensure clarity, accuracy, correct grammar, and a consistent brand tone of voice.
  • Develop monthly and campaign-based content plans aligned with marketing goals, promotions, events, seasonal occasions, and current trends.
  • Generate creative content ideas and turn marketing objectives into clear, audience-focused messages.
  • Participate in brainstorming sessions and contribute ideas for campaigns, activations, and special projects.
  • Collaborate with designers, photographers, video editors, and other team members to deliver content on time and ensure consistent campaign communication across platforms.
  • Have a solid understanding of social media management, platform requirements, content formats, and key performance metrics.
  • Be able to create or update content plans and, when needed, schedule and publish posts, stories, Reels, and other content accurately and on time.
  • Have basic practical knowledge of setting up, launching, and monitoring social media advertising campaigns.
  • Communicate with Yerevan Mall’s tenants to collect relevant content, organize the materials received, and incorporate them into the content plan on time.
  • Stay informed about social media trends, audience behavior, new content formats, tools, and technologies.
  • The ability to use AI tools for text and visual content creation, editing, idea generation, and optimization while maintaining originality and brand consistency will be considered an advantage.
Required Qualifications:
  • Excellent copywriting, editing, and proofreading skills.
  • Strong command of Armenian, with the ability to write naturally, creatively, and accurately.
  • Good knowledge of social media platforms, content formats, and publishing tools.
  • Good knowledge of social media advertising, including campaign setup and monitoring.
  • Ability to develop structured and engaging content plans.
  • Strong creative thinking and the ability to generate original content ideas.
  • Understanding of brand tone of voice and the ability to adapt writing style for different audiences and platforms.
  • Attention to detail and a strong sense of responsibility for the quality of published content.
  • Ability to manage several tasks simultaneously and meet deadlines.
  • Strong communication and teamwork skills.
  • Ability to work both independently and as part of a fast-paced marketing team.
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • Relevant professional experience in copywriting, social media management, digital marketing, advertising, or content creation.
Nice To Have:
  • Knowledge of Russian and English will be considered an advantage.
  • Experience with AI tools for creating or improving text and visual content will be considered an advantage.
  • Good skills in filming and editing Reels and other short-form video content will be considered an advantage.
  • A portfolio or examples of previously created texts, social media content, or campaigns will be considered an advantage.
Skills:
  • Copywriting
  • Editing
  • Proofreading
  • Social media management
  • Content planning
  • Creative thinking
  • Communication
  • Teamwork
  • Filming and editing Reels
Technologies:
  • AI tools
  • Social media platforms
  • Publishing tools
Note:

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